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Tie Every Sale to the Marketing Behind It

Clicks and leads are easy to count. Cars sold are what matter. dealerMe matches sales in your DMS back to the shopper profiles and campaigns that came before them, so you can see which marketing actually leads to a deal.

Path to the sale

See how a shopper became a buyer

Most sales involve several touches over a few weeks. Seeing them in order shows you which channels start conversations and which ones finish them.

The Full Path: See the ad, the website visits, the emails and the form that came before the sale.
First and Last Touch: Know what started the shopping process and what closed it out.
Per Customer: Every sold vehicle has its own path you can look at.

Campaign reporting

Find the spend that sells cars

A campaign that drives lots of clicks and no sales is not working, however good the click-through rate looks. Sold-unit reporting shows which budget is worth keeping.

Sold Units by Source: Compare campaigns by vehicles sold, not just clicks or leads.
Paid and Organic: Ads, email, search and direct visits side by side.

Built on real sales

Attribution starts with the deal

Self-reported sources and lead-form dropdowns are unreliable. Matching the actual DMS deal to the shopper profile gives you attribution based on what really happened.

Matched From the DMS: Sales are matched to profiles using the buyer details on the deal.
No Manual Entry: Nobody has to ask the customer how they heard about you and type it in.
Consistent Results: Every sale is matched the same way, every month.