Dealer Login

Collect Shopper Data the Right Way

First-party data is only valuable if shoppers agreed to share it. dealerMe builds consent into your website, records each shopper's choices on their profile and respects them everywhere that data is used, including your audiences and ad syncs.

On every site

Consent from the first visit

Because dealerMe runs the website and the customer data platform, consent is collected in the same place the data is. There is no gap between the banner and the data it controls.

Built Into Your Site: The consent banner is part of your dealerMe site, not a separate tool to install.
Asks Before Tracking: Analytics and advertising tracking wait until the shopper makes a choice.
Remembered: Shoppers are not asked again on every visit.

Shopper controls

Give shoppers a real choice

Clear, separate choices are better for shoppers and give you a cleaner record of what each person agreed to.

Clear Categories: Shoppers choose separately for analytics, personalization and advertising.
Change Any Time: A link in your footer lets shoppers update their choices whenever they want.

Consent that follows the data

Choices apply everywhere the data goes

Recording consent is only half the job. dealerMe applies each shopper's choices when building audiences and syncing them to ad platforms, so data is only used the way the customer allowed.

Saved to the Profile: Each customer's current choices are stored on their profile.
Full History: See when and where a shopper changed their preferences.
Respected Downstream: Shoppers who decline advertising are left out of advertising audiences.