Dealer Login

Put Names to Your Website Visitors

Most shoppers browse for weeks before they ever fill out a form. When they finally do, dealerMe links those earlier anonymous visits to the customer you already know, so you see everything they looked at, not just the form they submitted.

From visitor to customer

Weeks of browsing, finally attached to a person

The form fill is the end of the shopping process, not the start. Identity resolution connects the visits that came before it, so the lead your team receives comes with the history that explains it.

Anonymous Until They Tell You: Visits are tracked as an anonymous shopper until they share who they are.
Matched to Your Records: When they do, they are matched to the customer already in your CRM or DMS.
Nothing Duplicated: A returning customer gets their existing profile, not a second one.

How matching works

Only what shoppers share with you

Matches are based on information customers give you directly, like their name, email and phone number on a form. It is first-party data from your own site and your own records.

Form Fills: Test drive, trade-in and financing forms identify the shopper.
Email Clicks: A click from a CRM email or service reminder ties that browser to the customer.
Logins: Shoppers who save vehicles or sign in are recognized on their next visit.

Before and after

The lead arrives with its backstory

Without identity resolution, a test drive request looks like it came out of nowhere. With it, you can see the two weeks of research that led up to it and have a better first conversation.

Earlier Visits Restored: Vehicles viewed and searches made before the match move onto the profile.
Context for the Call: Your salesperson sees that the shopper compared three SUVs before asking about one.