---
title: "Unified Customer Profiles for Car Dealerships"
description: "Combine website visits, CRM leads, DMS sales and service history into one profile per customer, so everyone at the store sees the whole relationship."
canonical_url: "https://dealerme.com/customer-data/unified-profiles"
---

> Index of every page on this site: [llms.txt](https://dealerme.com/llms.txt)

<hero-with-screenshot image="/img/features/customer-data/heroes/unified-profiles.svg">
<template v-slot:title="">

One Profile for Every Customer

</template>

<template v-slot:description="">

Your website, CRM, DMS and service drive each know part of the story. dealerMe puts them together, so the person who browsed a RAV4 last night is the same person who had an oil change last month and whose lease ends this spring.

</template>
</hero-with-screenshot>

<feature image="/img/features/customer-data/profile-timeline.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Every Touchpoint, In Order

</template>

<template v-slot:description="">

Website visits, form fills, purchases and repair orders on a single timeline.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

The Details That Matter

</template>

<template v-slot:description="">

What they own, when their lease ends and when they were last in, at the top of the profile.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Always Current

</template>

<template v-slot:description="">

New visits and new ROs show up as they happen, not after a monthly import.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

The whole relationship

</template>

<template v-slot:title="">

See the customer, not just the lead

</template>

<template v-slot:content="">

A lead record tells you what someone asked for today. A profile tells you what they drive, how they service it, what they have been looking at and how long they have been coming to you. That is the context a salesperson needs before picking up the phone.

</template>
</feature>

<feature-left image="/img/features/customer-data/profile-sources.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Website

</template>

<template v-slot:description="">

Visits, vehicle views, searches and forms, captured on the site dealerMe already runs.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

CRM and DMS

</template>

<template v-slot:description="">

Leads, notes, sales and ownership details joined to the same person.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Service

</template>

<template v-slot:description="">

Repair orders and visit history, so service customers count as shoppers too.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

No tracking script to install

</template>

<template v-slot:title="">

Your website is already a source

</template>

<template v-slot:content="">

Because dealerMe runs your site, shopper activity is captured from the first visit. There is no tag to paste in, no second vendor to sync with and no gap between what happens on the site and what lands on the profile.

</template>
</feature-left>

<feature image="/img/features/customer-data/profile-shared-view.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Sales

</template>

<template v-slot:description="">

Knows which vehicles a customer viewed before calling them back.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Service

</template>

<template v-slot:description="">

Sees when a service customer is shopping for their next vehicle.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Marketing and BDC

</template>

<template v-slot:description="">

Works from the same profile when building audiences and following up.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

One source of truth

</template>

<template v-slot:title="">

Every department, the same customer

</template>

<template v-slot:content="">

When sales, service and marketing each keep their own list, customers get mixed messages. A shared profile means everyone at the store is working from the same facts about the same person.

</template>
</feature>

## Sitemap

See the full [sitemap](https://dealerme.com/sitemap.md) for all pages.