---
title: "Privacy and Consent Management for Dealership Websites"
description: "Consent management is built into every dealerMe site, so the first-party shopper data you collect is data you are allowed to use."
canonical_url: "https://dealerme.com/customer-data/consent"
---

> Index of every page on this site: [llms.txt](https://dealerme.com/llms.txt)

<hero-with-screenshot image="/img/features/customer-data/heroes/consent.svg">
<template v-slot:title="">

Collect Shopper Data the Right Way

</template>

<template v-slot:description="">

First-party data is only valuable if shoppers agreed to share it. dealerMe builds consent into your website, records each shopper's choices on their profile and respects them everywhere that data is used, including your audiences and ad syncs.

</template>
</hero-with-screenshot>

<feature image="/img/features/customer-data/consent-banner.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Built Into Your Site

</template>

<template v-slot:description="">

The consent banner is part of your dealerMe site, not a separate tool to install.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Asks Before Tracking

</template>

<template v-slot:description="">

Analytics and advertising tracking wait until the shopper makes a choice.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Remembered

</template>

<template v-slot:description="">

Shoppers are not asked again on every visit.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

On every site

</template>

<template v-slot:title="">

Consent from the first visit

</template>

<template v-slot:content="">

Because dealerMe runs the website and the customer data platform, consent is collected in the same place the data is. There is no gap between the banner and the data it controls.

</template>
</feature>

<feature-left image="/img/features/customer-data/consent-preferences.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Clear Categories

</template>

<template v-slot:description="">

Shoppers choose separately for analytics, personalization and advertising.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Change Any Time

</template>

<template v-slot:description="">

A link in your footer lets shoppers update their choices whenever they want.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

Shopper controls

</template>

<template v-slot:title="">

Give shoppers a real choice

</template>

<template v-slot:content="">

Clear, separate choices are better for shoppers and give you a cleaner record of what each person agreed to.

</template>
</feature-left>

<feature image="/img/features/customer-data/consent-record.svg">
<feature-list>
<feature-list-item>
<template v-slot:title="">

Saved to the Profile

</template>

<template v-slot:description="">

Each customer's current choices are stored on their profile.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Full History

</template>

<template v-slot:description="">

See when and where a shopper changed their preferences.

</template>
</feature-list-item>

<feature-list-item>
<template v-slot:title="">

Respected Downstream

</template>

<template v-slot:description="">

Shoppers who decline advertising are left out of advertising audiences.

</template>
</feature-list-item>
</feature-list>

<template v-slot:callout="">

Consent that follows the data

</template>

<template v-slot:title="">

Choices apply everywhere the data goes

</template>

<template v-slot:content="">

Recording consent is only half the job. dealerMe applies each shopper's choices when building audiences and syncing them to ad platforms, so data is only used the way the customer allowed.

</template>
</feature>

## Sitemap

See the full [sitemap](https://dealerme.com/sitemap.md) for all pages.